YAMAHA + Qualtrics
“Qualtrics is the difference between success and failure. It’s just that simple.”
Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan has grown to become the world's largest manufacturer of a full line of musical instruments. Yamaha makes one-quarter of the instruments used by musicians worldwide.YAMAHA.com
When you want your products to be as innovative as the artists who use them, you need an insight platform that’s fast and flexible enough to put the customer’s voice into every step of the development process, from strategy, to launch, to tracking.
How do you conduct research at the speed of sound?
You need an insight platform that’s fast andflexible enough to put the customer’s voice into every step of the development process.
Insights at every stage, from concept to post-launch
The Bottom Line
Yamaha makes one-quarter of theinstruments used by musicians worldwide
Director of strategic product planning, Yamaha Corporation
Qualtrics is the difference between success and failure.It’s just that simple.