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2022 DESTINATION WORKPLACE REPORT

7 key attributes of the employee experience that people value

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Every company wants to be a destination workplace to which talent flocks. Few achieve it.

Why? Likely because what we think people value – and what they actually want– aren’t always in alignment.

Rather than asking people what they want in a job, we presented roles offering different attributes to 8,000 people. This helped us identify key factors of the employee experience that drive career decision making.

No matter if you offer below-market compensation or market-leading benefits, if you’re a regional company or multinational icon, there’s a way for you to stand out in the competition for top talent. What we discovered might just surprise you.

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In this report, you’ll learn:



  • The 7 attributes of the employee experience that matter to people when picking an employer
  • The tradeoffs people are willing to make, such as more compensation but less flexibility or higher career trajectory but less social connection
  • The differences in preference between age groups, job levels, ect.
  • Tips for improving your employee experience to align with people’s needs

The world’s top brands trust Qualtrics to deliver breakthrough experiences