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IDC White Paper

The future of customer personalization is powered by experience data and orchestration

The adoption of digital transformation techniques and technologies over the past three years has changed how traditional (non-digital-native) firms across industries interact with their customers forever.

This paper explores how companies can enhance their transformation to digital-first businesses by improving customer experience powered by experience data and orchestration capabilities. The paper also includes a profile of the offerings Qualtrics is providing in this space.

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In this report you’ll learn:

Customer expectations around cross-channel personalization
What leaders are doing to deliver better personalization
Key benefits of personalization and trends
What Qualtrics offers to help with personalization

IDC White Paper

The future of customer personalization is powered by experience data and orchestration

Download Now

In this report you’ll learn:

The world’s top brands trust Qualtrics to deliver breakthrough experiences

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