XM Knowledge Base
eBook // Overcoming four key challenges of managing a global brand
How to maintain brand and marketing effectiveness across borders
Managing a global or multinational brand is a complex task that’s much harder than managing a brand in a single country. Companies have to create multiple versions of core value propositions, overcome different language and cultural barriers, and manage varied resource requirements from region to region.
This comprehensive guide shares a deep understanding of the unique problems faced by global and multinational brands – as well as some solutions to solve them.
In this ebook you’ll learn…
- Four key challenges of managing a global brand and how to solve them
- How brand tracking technology can help simplify your marketing and investment decisions
- How to enable your global brand teams