XM Knowledge Base
Digital customer experience
Measuring the Impact of Digital Experiences
As businesses look to differentiate themselves, the digital experience they deliver is the key battleground where loyalty is won and lost.
Access findings from Qualtrics XM Institute’s research into digital interactions to identify what will move the needle and generate results. Find out how you can utilise key metrics to reach the core of the human experience and drive business impact.
In this report, you’ll learn:
- Findings from Qualtrics XM Institute’s research into digital interactions trends
- A model to measure and optimise digital experience metrics
- What steps you can take to improve your business’ digital experiences