Skip to main content

Digital customer experience

Measuring the Impact of Digital Experiences

Digital experience metrics banner

As businesses look to differentiate themselves, the digital experience they deliver is the key battleground where loyalty is won and lost.

Access findings from Qualtrics XM Institute’s research into digital interactions to identify what will move the needle and generate results. Find out how you can utilise key metrics to reach the core of the human experience and drive business impact.

Download Now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

In this report, you’ll learn:



  • Findings from Qualtrics XM Institute’s research into digital interactions trends
  • A model to measure and optimise digital experience metrics
  • What steps you can take to improve your business’ digital experiences

16,000+ brands and the top 100 business schools have switched to Qualtrics