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XM for Government

Your guide to experience management for government

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Every government agency strives to make a difference in the lives of those they serve with meaningful experiences. Why, then, do they tend to struggle with achieving satisfaction? 

A strong focus on improving government experiences is no longer a nice-to-have – it’s a critical part of ensuring people have access to the services and programs they need, and that employees have the tools they need to deliver those services effectively. 

This is the practice of experience management (XM), and it’s designed to help you make data-driven decisions to improve every area of government.

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In this guide, you’ll learn:



  • What is XM for government, really?
  • Who benefits from XM
  • How can governments build an effective XM program
  • How XM helps agencies achieve their mission

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