The Marriage of Information and Inspiration

People Love Experiences, Not Ads

October 23, 2019 | 8:00 AM AEST
October 23, 2019 8:00 AM October 23, 2019 9:00 AM Australia/Sydney Qualtrics Master Session 1: People Love Experiences, Not Ads Consumers ignore advertising but crave experiences. If your brand hypes but doesn’t actually help, consumers will turn elsewhere. Fast. Bonin Bough, the brand mastermind behind Oreo, Cadbury, Pepsi and Gatorade, shares his inside story of how he cracked the code of channeling brand experience into blockbuster growth — and how you can too.\n\nhttps://www.qualtrics.com/au/events/sessions-brand-experience/session-1-people-love-experiences/ Add to Calendar Watch Now

Don't Just Be Disruptive, Be Distinctive

November 13, 2019 | 8:00 AM AEST
November 13, 2019 8:00 AM November 13, 2019 9:00 AM Australia/Sydney Qualtrics Master Session 4: Don't Just Be Disruptive, Be Distinctive While some brands set their sights on having disruptive products/services, communications, and experiences, many of these efforts often go to waste. Greg Dzurik from Collider / Yum! Brands (Taco Bell/KFC/Pizza Hut) will share why brands should focus their energy on being distinctive and how to measure your brand's distinctive assets.\n\nhttps://www.qualtrics.com/au/events/sessions-brand-experience/session-4-disruptive-and-distinctive/ Add to Calendar Watch Now