Session airs November 8, 2018 | 11:00 AM AEST

This session will begin in

Register for access

Register once and get access to all sessions.

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement
SESSION 4 | New Balance

Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life

Charles Wilson Product Insights Manager

Picking product winners is good, but knowing why they are winners is better. Learn why customers like certain products, how they rationalise purchase decisions, and how you can measure which products will succeed. This session uses the launch of New Balance's new X90 sneaker to show how promoting a niche product can better support the whole brand.

Click to share

Up Next

Learn more about Product Experience Management