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Products: Innovators & Researchers

Session airs November 29, 2018 | 11:00 AM AEDT

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SESSION 7 | Qualtrics

Pricing Products for Maximum Profitability

Craig Lutz Research Analysis Product Manager

Pricing is a critical factor in ensuring that your product yields the highest returns. Price too high, and the market won’t adopt your solution. Price too low, and you’ll risk cheapening your brand and leaving money on the table. Learn the three best pricing methods and when to use each.

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