What is Brand Experience (BX) Management?
We’ve put together this comprehensive and thorough Brand Experience guide to give you the tools and information you need to manage, strategize, measure and impact all aspects of the Brand Experience for your business.
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Brand Awareness – What it Is and How to Measure It
Brand awareness by itself is nice, but your business moves into a new gear when you create awareness of brand benefits, not just brand alone. Building benefit awareness is how leaders turn brands into religions.
5 min read
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Your complete guide to brand management
What is brand management and how do you plan and execute it effectively? Learn how good brand management can help you to create memorable moments for your customers and increase your brand value.
20 min read
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Market segmentation: Definition, types, benefits, & best practice
Market segmentation helps you send the right message, every time, by efficiently targeting specific groups of consumers. Here’s how it works.
19 min read
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What is brand recall, and why is it important?
Being the first brand customers think of is the end goal for many businesses. Read on to find out exactly how brand recall fits into brand strategy and how you can measure it.
11 min read
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What is brand equity and how to build and measure it
Brand equity is the extra value a company gets from a product with a recognisable name, as opposed to a generic equivalent.
8 min read
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What is brand trust and why is it so important?
Understand how brand trust can be a vital differentiator in tough market conditions in this guide. Learn why it’s important and how to encourage brand trust in your customer base with our handy walkthrough.
12 min read
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Your guide to choosing the perfect brand name
We’d all like our brand to be a household name. But to achieve this, it’s vital that your brand naming communicates everything you stand for. So how do you choose it? Here’s what you need to know about the brand naming process…
17 min read
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What is BX? Your ultimate guide to brand experience
Brand Experience (BX) incorporates elements of customer experience and employee experience to accelerate customer acquisition and drive business growth. Here’s everything you need to know…
16 min read
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Competitor analysis: How to use market research to understand your competitors
Part of crafting a robust brand strategy involves understanding the competitive landscape. Find out why learning this context through competitor analysis is a vital ingredient in building your competitive advantage.
24 min read
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How to run a successful ad testing program
Give your advertising the best chance of success with an insight-driven testing process. Find out how to run your ad testing program
15 min read
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Brand experience is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behaviour.
Over the past ten years, consumers have grown more and more skeptical of the promises brands shout at them, leaving organisations with a painful discovery—what worked for brands in the past is becoming less and less relevant today. Messages come and go, but consumers remember the experience they have interacting with a brand, and that experience pays: Brand advocates are 50% more likely to influence a purchase.
Building lasting brands is more challenging than ever, and companies need to relentlessly monitor and improve how their brands are perceived. Managing brand experience helps increase sales volume, command a higher price for products, and create motivating brand perceptions. 80% of consumers say they are more loyal to brands that find ways to stay relevant in their lives.