BX READING LIST
20 books brand leaders should read in 2020
Need a shortlist of the best brand, advertising, and marketing books to inspire you in 2020?
We’ve got you covered—from the latest thought leadership to seminal classics.
Find out more on:
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life By Rory Sutherland
- This Is Marketing: You Can’t Be Seen Until You Learn to See By Seth Godin
- Contagious: Why Things Catch On By Jonah Berger
- …and many more!