BX READING LIST

20 books brand leaders should read in 2020

Need a shortlist of the best brand, advertising, and marketing books to inspire you in 2020?

We’ve got you covered—from the latest thought leadership to seminal classics.

Happy Reading!

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Find out more on:



  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life By Rory Sutherland
  • This Is Marketing: You Can’t Be Seen Until You Learn to See By Seth Godin
  • Contagious: Why Things Catch On By Jonah Berger
  • …and many more!

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