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DESIGNXM

The 5 essentials of experience design

Experience design puts your customers at the heart of the design process. It allows you to gain a deeper understanding of their goals and needs, so you can craft experiences that are truly impactful.

Because experience design is an iterative, collaborative, and measurable process, it requires that you – and everyone in your organisation – have access to quality insights and can quickly validate design decisions.

For that to be possible, you need a sophisticated research and testing platform with 5 essential capabilities.

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In this eBook you’ll learn…


  • The power of combining sophisticated research, testing, and analytics
  • How to uncover actionable insights from your target audiences faster
  • The benefits of using a single research and testing platform

The world’s top brands trust Qualtrics to deliver breakthrough experiences