Best Practices Guide for B2B Customer Experience Management
It’s no secret that delivering positive CX outcomes can drive business success. This is even more important in B2B where the number of customers is generally smaller, and the cost of delivering experiences that fall short of expectations can be higher. This eBook will highlight best practices for B2B companies to create excellent customer experiences.
What you will learn from this eBook:
Motivating Organisational Improvements to Drive CX Outcomes
How to Get Value from B2B CX Research
Best Practice Examples
Designing Successful Research Programs
Benchmarking in B2B
Getting the Most Out of B2B Data
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