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product experience ebook

Learn how to price products for maximum profitability

Price is more than just a monetary value. It is the critical factor in ensuring that your product yields the highest returns. For example, if you price too high, the market may not adopt your solution. However if you price too low, you’ll risk cheapening your brand and leaving money on the table.

Pricing research helps you to understand the market’s appetite for your product before you launch. By creating pricing studies, you can determine the optimum price – a price that customers will pay and will generate revenue.

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In this ebook, you’ll learn:


  • WHY THE RIGHT PRICE IS CRITICAL
    Companies who get pricing right enjoy higher profits and market share, while companies who get pricing wrong can leave thousands, or even millions of dollars on the table.
  • COMMON PRICING RESEARCH METHODOLOGIES
    Learn when to use the three most common pricing methods – the Van Westendorp Price Sensitivity Meter, Gabor-Granger methodology, and conjoint analysis.
  • HOW TO DEVELOP PRICING RESEARCH
    Learn the basics to get started with each of the three pricing research types, including which questions to ask and how to interpret your results.

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