XM Knowledge Base
RESEARCH CORE
Maximise your research ROI
Faced with anxiety around financial and business health, many companies are reducing research budgets and delaying projects. But with the speed at which consumers and employees are changing their behaviours, needs, and perceptions in response to the pandemic, capturing consumer insights and conducting targeted market research is perhaps more important than ever.
When you have access to real-time insights, you can empower business leaders to make critical decisions based on data, not instinct. But how do you stretch your insights budget further than ever while providing valuable guidance to these decision-makers? It starts by effectively demonstrating research ROI.
In this ebook you’ll learn…
- How to improve ROI through speed, agility, and consolidation
- Ways to get to insights faster without sacrificing quality
- Tips for adjusting your research approach to be more nimble