REPORT // Qualtrics x Forrester

The State of Brand Experience Management

Today’s consumers have more buying options than ever before and are evaluating purchasing decisions with high expectations. As consumers look for the ideal combination of price, convenience and emotional experience, brands must move beyond traditional marketing efforts towards brand experience (BX) management in order to thrive.

This commissioned study conducted by Forrester Consulting on behalf of Qualtrics evaluates how BX leaders can unleash their brands to drive millions in additional revenue, increased lead gen, shareholder growth, and customer satisfaction.

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In this study you'll learn:



  • Ways BX management is helping firms overcome critical challenges 
  • How leaders are using BX management to generate $180M in additional revenue
  • Key recommendations for leveling up your BX management strategy

13,000+ brands and the top 100 business schools have switched to Qualtrics