Qualtrics for Market Research

Sophisticated research made simple

"Qualtrics is the difference between success and failure. It's just that simple." - Yamaha

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Trusted by the world’s best brands, Qualtrics enables researchers from academic to corporate to tackle the hardest research challenges and deliver the results that matter.

Outcomes we deliver

  • Increase customer satisfaction
  • Increase sales and gain new customers
  • Know which products or services to build
  • Reduce customer churn

More than 9,000 brands and 99 of the top 100 business schools use Qualtrics


Qualtrics supports the methods that define superior research and delivers insights in real time. With Qualtrics you can build advanced-flow surveys, send them, and roll out organisation-wide results the same week.


Our drag-and-drop interface is as easy to use as everyday email and requires no coding, which means you'll be up to speed in a hurry, especially with help from our award-winning support team.


Use Qualtrics in endless ways. Track consumer behaviour across diverse segments, benchmark your company versus competitors, conduct complex academic research, and do all of your ad and product testing at a fraction of the price you'd pay to outsource your research.

One platform with endless applications

Market segmentation

Track consumer behaviour across unique segments. Take specific actions based on the value associated with each customer type.

product development & Pricing

Gather customer feedback on new products and services early and throughout the development cycle to save time and money.

competitive benchmarking

Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalise on key business differentiators and identify gaps in products and services.


Qualtrics is the leading provider of data collection products for academic research, giving professors and students a platform to capture insights.

Purchase Behaviour

Take your level of customer understanding beyond "who is buying" to "why they are buying". Dive into the behaviours that influence purchase decisions.

market trends

Where is your industry headed? Monitor industry and market trends to keep your company ahead of the curve.

Conjoint analysis

Understand the value your customers attach to unique attributes of products and services offered by your business. Optimise the customer experience without breaking your budget.

A/B Testing & Experiments

Go from “we think” to “we know” and make data-informed decisions by A/B testing across every segment. Test questions, products, experiences, or features in order to truly understand the effect of change.

Panel Management

Turn email lists, site visitors, members of your social media groups, and others into your own research panels. A ready and willing panel increases response rates and turnaround times for any research you’re conducting.

ad testing

How does ad content influence the way customers perceive your brand and/or encourage purchases? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.


Understand how customers interact with your desktop and mobile experiences and make improvements based on customer feedback.


Purchase access to millions of respondents to collect feedback from exactly the people you need for your research. We can even run your project for you to ensure you achieve your goals.

Qualtrics’ Flexible Service Model

We know that sometimes you need someone else to manage a project so you can allocate energy to other initiatives. Other times, you need the flexibility and agility to manage the details yourself. Our offering gives you the freedom and power to dial up or dial back the services at any time during the program.

Customer Success

Dedicated customer success managers help you realise value from our technology. From training and best practice sharing to solution consulting, we can ensure you are always on track.


You won’t have to do it alone—our experienced implementation staff can help you get your program up and running and ensure full operational integration.

Client Engineering

Our client engineering team can build any solution you can imagine, including HRIS or ATS integrations, historical data imports, custom widgets, and more.

Online Tutorials

Get answers to every question with detailed, self-guided videos and content designed to help you become an expert quickly.

24/7 On-Call Support

Need to talk to a human? Call anytime, day or night, and a product specialist will answer. We’ll ensure you and your organisation are never blocked.


Need expert help with program design, complex surveys, best practices, or results training? Our team of survey scientists and market research subject matter experts have the end-to-end expertise to deliver.

The research platform trusted by more than 9,000 brands

View All Customer Stories
On my first day using Qualtrics I was able to do my surveys in half the amount of time it would have taken me using other survey tools — and I hadn’t even been trained in Qualtrics yet.
Qualtrics helps me connect the dots – bringing together all of the insights we have into clear, thorough, and actionable insights, which are brought to the stakeholders in a way that is easy for them to understand both the insight and what action should be taken by us.

Welcome to the Experience Management PlatformTM

Four applications to manage the four key experiences of business

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Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.

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Uncover product needs, prioritise features, and predict market trends.

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Drive employee excellence by measuring and optimising every stage of the employee lifecycle.

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Increase brand equity, test and improve advertising, and identify your essential brand drivers.

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