Creating real impact across industry, people and society
The Center for Experience Management aims to develop the XM discipline in Singapore, build professional capabilities for XM locally, foster a community of XM professionals to further the category, and enable organisations to use experience as a key competitive differentiator.

Creating real impact across industry, people and society
Human experiences will improve and organisations thrive in Asia Pacific through the increased capability of experience management
Experience Management
Experience Management is a nascent yet much needed capability in Singapore and many Asia Pacific countries.
Experience Management (XM) is holistic. It goes beyond a voice of customer program, or employee experience measurement.
XM is the discipline of using experience data and operational data (X + O data) to measure and improve every interaction that people have with your company.
The Center for Experience Management enables leadership in Experience Management through knowledge, skill building and best practice sharing.
The three key programs driven by the Center are:
XM Sessions
Center for Experience Management organises peer networking events for XM, CX, EX and Insights professionals.
Conferences and Events
Resource Library
We publish benchmark research on customer and employee experience, as well as practice benchmarks.
Latest resources
About us
The Center for Experience Management is focused on advancing local and regional XM capabilities.
At a time when improving the experiences delivered to customers and employees is a pressing priority for organisations across Singapore, XM enables them to listen, understand, and act on customer, employee, and market feedback at scale in real-time to make continuous improvements to the products, services, and programs delivered.
The Center for Experience Management aims to develop the XM discipline in Singapore, build professional capabilities for XM locally, foster a community of XM professionals to further the category, and enable organisations to use experience as a key competitive differentiator.
Read more about this initiative here: SAP, Qualtrics, and the Singapore Economic Development Board commits S$14.1 million to establish Singapore as regional hub for Experience Management innovation – SAP Southeast Asia News Center
You can reach Center for Experience Management by emailing: lara.truelove@sap.com