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Audience Management Research Masterclass

March 13, 2024 // 2:30pm - 5:00pm

Qualtrics Office
8 Marina View, Level 43 Asia Square Tower #1

When consumer preferences are changing at lightning speed and research budgets are under scrutiny, insights professionals are turning to building and managing in-house panels. The benefits of doing so allows researchers  to have deeper understanding of consumer segments, have always-on access to target audiences and produce more cost effective, scalable projects. 

With the advancements in technology and new AI applications, it’s never been easier to manage audiences and turn around complex qualitative and quantitative projects in a matter of days. 

Join Qualtrics and your industry peers at the upcoming Audience Management Research Masterclass, hosted by Qualtrics’ Head of CX & Research Strategy, Eleanor O’Dwyer-Duggan, Head of Research Services Delivery, HuiChing Tan, Principal Solution Engineer Regina Lee. 

From this engaging and interactive session, you’ll learn from Research and Technology Experts on best practice audience management, from design to engagement and panel growth.

What you’ll learn

  • Identify practical ideas and opportunities to improve your current insights programs

  • Learn from Research Experts on best practice design, build and engagement strategies 

  • Unlock new opportunities to scale your research capabilities 

  • Interact with our technical experts as they showcase the new advancements in research technology and AI practical applications

  • Network and workshop with other Research & Insights professionals on how to take your programs to the next level

Key Speakers


Eleanor O’Dwyer-Duggan, Head of CX and Market Research Strategy

Elle has over a decade of experience building global CX, brand and research programs both on the client and agency side. Elle currently leads the customer experience and research solution strategy for Qualtrics in South East Asia and India. Elle partners with Qualtrics’ customers across the region to design best practice experience management programs to meet business outcomes. Prior to joining Qualtrics,  Elle spent the previous 6 years building and managing global insights programs at both IAG (Aer Lingus) and Ryanair Group, and has lectured in organisational research applications at Michael Smurfit Graduate Business School in Ireland.


HuiChing Tan, Head of Research Services Delivery

HuiChing has over 15 years of research years (and still counting). She started her research career with Millward Brown Singapore, and subsequently in Ipsos Singapore. During the last 14 years, HuiChing has worked on various multi countries tracker across APAC across various sectors (i.e.: FMCG, Tourism, Banking, Tech).


Si Rong Lee, Technology Consultant

Si Rong has over 5 years of experience in technology consulting with Accenture and Grab. She has been the senior consultant implementing BX solutions across the region specifically in South East Asia within the past year. She has extensive project management and implementations experience spanning a range of industries across all types of products and services.


Regina Lee, Solution Engineer

With over 10 years of experience in the customer engagement and analytics sector, Regina provides expertise across Voice of the Customer toolsets. During the last 10 years, Regina has worked on projects in various sectors across APAC, including Government, Hospitality & Tourism, Financial Sectors, Technology and Telecommunications. Her portfolio spread across both qualitative and quantitative research; unsolicited and unstructured listening. Currently, Regina leads our technical front on a hybrid model of qualitative and quantitative  research for SEA and partners closely with both our customers and internal stakeholders to design and deliver the best-in-class solution that caters to their needs.


Wednesday, March 13, 2024

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2:30 pm – 5:00 pm


Qualtrics Office
8 Marina View, Level 43 Asia Square Tower, #1,
Singapore 018960

Reserve your seat today!