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Forrester Experience Design Report

The State Of Evidence-Based Experience Design


From seamless customer service to capturing feedback at every touchpoint, experience data is what enables organisations to meet ever-changing customer expectations.

But while every organisation understands the necessity and opportunity of experience design, less than half (42%) actually develop strategies for it.

In this Qualtrics-commissioned research, conducted by Forrester Consulting, we explore the current state, challenges and benefits of experience-based design in global enterprises, and share with you our recommendations for successful experience design.

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What you’ll learn from this eBook…

  • Where organisations are in their experience transformation journey
  • How technological and organisational gaps affect experience design
  • The business benefits of successful experience design 
  • Key recommendations to continue evolving technologically and organisationally

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