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IDC White Paper

The future of customer personalization is powered by experience data and orchestration

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The adoption of digital transformation techniques and technologies over the past three years has changed how traditional (non-digital-native) firms across industries interact with their customers forever.

This paper explores how companies can enhance their transformation to digital-first businesses by improving customer experience powered by experience data and orchestration capabilities. The paper also includes a profile of the offerings Qualtrics is providing in this space.

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In this report you’ll learn:

  • Customer expectations around cross-channel personalization
  • What leaders are doing to deliver better personalization
  • Key benefits of personalization and trends
  • What Qualtrics offers to help with personalization

The world’s top brands trust Qualtrics to deliver breakthrough experiences