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Make a big impact with Qualtrics ad testing

With Qualtrics you can identify which print, video, and digital ads resonate and will likely drive sales, and which ads fail to connect or negatively impact your brand.

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Over 11K brands and 99 of the top 100
business schools use Qualtrics

Validate advertising concepts and creative executions by testing them with a sample of your target audience.

  • Predict the effect on purchase intent
  • Launch new ad campaigns with confidence
  • Understand how your brand is perceived
  • Get the highest ROI for your ad spend


Test ads with ease

All the ad testing tools you need on a single platform

Evaluate all types of ads — from audio and video files to text and image concepts — without switching between different tools.

Engage your audience on their terms

Qualtrics makes it easy to cater your advertising research to your chosen audience with multi-channel distribution. From emails to mobile to social, you can reach your audience anytime, anywhere.

Discover ad sentiment instantly

Save time through automation. Often the richest insights about your ads are hidden deep within open text comments. Leverage our machine learning tools to automatically understand key topics and sentiment.

Survey design made simple

Leverage an intuitive interface to design your ad testing survey. Qualtrics CoreXM includes 100+ question types to customize your respondents’ survey experience. Whether it’s text highlighting to gauge reactions to ad copy, or interactive questions, like hot spot or heat map, Qualtrics offers numerous ways to engage your prospects so you can uncover valuable insights about what is working — or not — with your ads.

Advanced text analytics at your fingertips

Spend your time refining your ads, not reading through text comments. With just a few clicks, you’ll discover the overall reactions and impressions of your ad — including key topics and sentiments. Instantly understand which topics (like imagery or wording) to refine to ensure your next ad iteration has the greatest impact.

Qualtrics helps us be perfect in what we deliver to consumers
In just 10 weeks Finder lifted brand awareness 23 percent.”

The top rated digital Experience management software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Experience management reviews on G2

TrustRadius Core XM 2020 Award Capterra Core XM 2019 Award

TrustRadius Core XM Reviews G2 Core XM Reviews Capterra Core XM Reviews

Start with Qualtrics today