XM Knowledge Base
MARKET RESEARCH REPORT
Market research in 2020: The year that changed everything
Look back at 2020 to see how COVID-19 accelerated digital transformation in market research, as organisations across the globe scrambled to respond to the pandemic.
From the initial shock, to making sense of it, and finally responding – this report explores how the lessons learned in 2020 can help you redefine the role of market research in your organisation.
In this report you'll learn:
- How the events of 2020 accelerated the pace of digital transformation in market research.
- How modern market research technology-enabled organisations to pivot quickly in the face of COVID-19.
- How market researchers can play a pivotal role as organisations look to bounce back better.