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2021 Market Research Global Trends

For market researchers, COVID-19 accelerated a transformation that’s been a decade in the making — and it will completely reshape the industry in the coming years.

In our first annual study into the state of the market research industry, we surveyed more than 2,000 market research professionals from 16 countries to better understand how the industry reacted to
COVID-19 in 2020 and how the dynamics of market research have changed.

Explore how organisations are adapting their approach to market research and what their top priorities and challenges are for 2021 as they look to design the experiences people want next.

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In this report you’ll learn:

  • Key priorities for research leaders in 2021
  • How technology is transforming how researchers work
  • Market research’s role in helping organisations move forward

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