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The ingredients of guest-fuelled growth





In order to drive incremental visitation at locations, Shake Shack has made having a “feel-good” experience one of their brand strengths. Hear how they’re truly serving their guests by using brand and customer experience feedback to create experiences that matter.

This session was from X4 SYD 2024 – APAC’s largest Experience Management summit – where the world’s most beloved brands and industry experts shared how they’re making business more human.

Check out other sessions from X4 Sydney

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