IN-PERSON MASTERCLASS
Masterclass: How to build an effective inhouse market research practice
30 May 2024 // 12.30pm - 5pm
Stamford Ballroom
Raffles City Convention Centre
80 Bras Basah Rd, Singapore
In today's competitive landscape, the power of knowledge cannot be overstated. Effective market research is the cornerstone of strategic decision-making and product development. Learn how to build a robust in-house market research practice that will empower your business to glean insights, predict customer behaviours, and make data-driven decisions that propel your brand forward. From assembling a skilled team to mastering the latest analytical tools to leveraging cutting edge technology & AI, this masterclass will equip participants with the necessary skills to capture and interpret market data efficiently and accurately.
Agenda
This accelerated masterclass will give you the foundation to build a team well-equipped to unearth valuable insights and support informed decision-making. We will cover:
An introduction to in-house market research
- Understanding value and impact
- Identifying the right roles
- Nurturing the right skills within the team
- Crafting Effective Research Strategies
- Utilising Both Qualitative and Quantitative Methods
- Interactive Session on Data Analysis Techniques
- Learning to Use Advanced Market Research Tools and AI
- Making Data-Driven Decisions
- Integrating Findings into Business Processes
Key Speakers
Eleanor O’Dwyer-Duggan, Head of CX & Research Solution Strategy – SEA & India
Elle has over 12 years of experience designing and running large-scale, global CX, brand and research programs both on the client and agency side. Elle currently leads the customer experience and research solution strategy for Qualtrics in South East Asia and India where she partners with leading organisations across the region to design best practice experience management programs to meet business outcomes. Prior to joining Qualtrics, Elle spent the previous 6 years building and managing global insights programs and functions at both IAG (Aer Lingus) and Ryanair Group, and has lectured in organisational research applications at Michael Smurfit Graduate Business School in Ireland.
HuiChing Tan,Head of Research Services Delivery
HuiChing has over 15 years of research years (and still counting). She started her research career with Millward Brown Singapore, and subsequently in Ipsos Singapore. During the last 14 years, HuiChing has worked on various multi countries tracker across APAC across various sectors (i.e.: FMCG, Tourism, Banking, Tech).
Naturally curious, HuiChing believes in the marrying of technology with research to enable a quicker and more holistic understanding of consumer behaviour.
HuiChing will overseeing the quality of the project across all functions- Research, Technology and Project Management.
time
12.30om to 5pm SGT
location
Stamford Ballroom
Raffles City Convention Centre
80 Bras Basah Rd, Singapore