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Bringing together the power of brand and customer experience
Keryn McKenzie Head of Group Insights and Data Science
Recognising the intrinsic link between customer experience and brand experience, The Warehouse Group - New Zealand’s leading retail group - is taking action to ensure the experiences delivered aligned with the retailer’s brand promise to customers. By connecting the two programs the retailer is able to design and improve its end-to-end customer journey with confidence and precision to increase satisfaction and market share.