Qualtrics for Academics
Campus research that drives real-world impact
See how the University of Oregon used Qualtrics to combat sexual assault across America’s campuses.

In 2014, tragic stories of sexual assault on America’s college campuses dominated national news. As awareness of the issue spread, President Obama and Vice President Biden called on colleges and universities to conduct campus-wide climate surveys that would help drive change and ensure student safety.
When the Association of American Universities responded with a survey that required participating universities to commit to paying an outsourced for-profit research company $80,000 — before even viewing the contents of the survey — Jennifer Freyd knew there was a better way to give every college campus access to the data they needed to drive change.
As a University of Oregon psychology professor and a longtime advocate against sexual violence, Freyd turned to Qualtrics. With Qualtrics, Freyd and her team built their own robust climate survey that helps schools gauge the prevalence of sexual assault, measure student awareness of sexual misconduct and violence, and create solutions tailored to their institutions. With an easy-to-use, yet extremely robust platform, universities no longer need to outsource the research — which saves them time and money.
Now every institution, whether they’re a struggling liberal arts college or a well-funded public university, can access the data they need to combat sexual misconduct — ultimately making campuses across America safer.
Student & Faculty Research
Simple enough for interns. Sophisticated enough for PhDs
- Classroom research
- Experimental design
- Longitudinal analysis
- Qualitative and quantitative research

Qualtrics For Student & Faculty Research
Your institution needs technology that teaches students how to research, but also allows faculty to run complex studies, publish their findings, and deliver their insights to the world. Qualtrics is the only technology that puts everyone on one platform and gives your institution the simplicity, flexibility, security, and sophistication they need to learn, inform the world, and drive real change.
With more than 100 question types, branching logic, email triggers, and offline, mobile, and SMS distribution, no other platform delivers the features and functionality that Qualtrics does. But we haven’t stopped there. Our technology doesn’t just help you do research — it gives you the ability to follow up with respondents, manage contact frequency, control global opt-outs, and build your own research panels.
Classroom Research
Enable students to conduct any type of research and collaborate with classmates and professors. With Qualtrics, students and faculty can perform ad-hoc research and quickly uncover data for everything from class projects and field studies to graduate dissertations and capstone projects.
Course Management
Connect your Qualtrics license to other key learning applications like LMS portals. Do everything from releasing student grades once course feedback is completed, to using Qualtrics as a quiz or testing tool that automatically maps grades back into the LMS system.
Experimental Design
Put your respondents in “real-life” situations and execute studies using multiple stimuli, randomisation, timing sequences, and more.
Consumer Behaviour Studies
With more than 100 different question types and advanced survey logic, Qualtrics helps you run the most simple or complex consumer behaviour studies.
Panel Recruitment & Management
Build your own panel and gain access to an engaged group of respondents so you can research faster and pull in higher response rates. Qualtrics helps you manage incentives and build rich respondent profiles so you can target respondents with better questions, every time you do research.
Longitudinal Analysis
Using Qualtrics’ robust features and flexible analysis tools, you can easily match historical data to see trends overtime and compare pre- and post-testing.
Clinical Trials
We give you all the functionality you need to handle your human subject research. On top of that, our secure servers and technology can manage sensitive data upon approval from the Institutional Review Board (IRB).
Implicit Association
We give you the technology and tools you need to perform clinical, cognitive, and developmental implicit association testing without any custom coding or extra programming.
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Campus Insights
Create exceptional campus experiences for university students, faculty, and alumni
- Student engagement and satisfaction
- Student case management
- Online course evaluations
- Alumni engagement
- Role-based Dashboards

Qualtrics For Campus Insights
Qualtrics gives universities and colleges everything they need to attract top-notch students and make their campus experience exceptional — from the time they walk into freshmen orientation to their days as loyal, contributing alumni.
Armed with the world’s most robust enterprise research tool, you can do everything from optimising the admissions process and gathering student feedback, to running course evaluations and managing alumni outreach.
By giving faculty and administrators the ability to collaborate and connect data across campus, they can hear and understand the voice of their students, make fast, data-driven decisions, and take action throughout the semester and in real time. Plus, we keep student data secure to ensure regulation compliance and accreditation.
Role-Based Reporting and Dynamic Dashboards
Give everyone, from the university president down to the department chairs, the ability to sort and visualise metrics and insights that are relevant to their job role and needs.
Student Engagement and Satisfaction
With over 100 question types and customisable engagement templates, you can identify what matters most to your students and drive better campus experience, increased retention rates, and more efficient admissions processes.
Alumni Engagement
Engage alumni with targeted offers and invitations that provide relevant opportunities to stay connected and support the organisation. Easily reach out to alumni for feedback about everything from student outreach to athletic events.
Student Case Management
Collect feedback from students and direct it to the right parties so professors and faculty can take action, and tailor course plans or programs to meet student needs.
Online Course Evaluations
Capture feedback after and during every course — whether online or in-classroom — to ensure teachers and administrators can improve individual learning outcomes.
Targeted Online Recruitment and Admission Support
Understand who is visiting your website and provide targeted help or information. Use Qualtrics to increase admissions, engage followers, and build your university’s brand.
Make every campus experience exceptional
Employee Engagement and Student Assessment
Empower your faculty and staff to shape student futures
- Student, faculty, and staff 360 reviews
- Employee Insights
- Onboarding feedback
- Faculty exit interviews

Qualtrics For Student & Employee Engagement
When university employees are engaged, student outcomes improve and learning is more productive. Qualtrics Employee Engagement makes it easy to gather and act on administration, faculty, and staff data, so you can ensure that everyone from the university president down stays engaged.
Because we understand that employee needs and concerns vary from department to department, we’ve built a platform that gives you control to build your own programs, visualize data, and respond in the way that’s right for your department. Qualtrics can help you link together faculty and university goals, train new employees, facilitate cross-departmental collaboration, and measure individual contributor performance.
Faculty 360 Reviews
Collect performance evaluation feedback from TAs, department chairs, and other stakeholders so faculty and instructors can develop their career.
Student 360 Feedback and Development Initiatives
Help graduate-level students recognize their blind spots and strengths so they can identify areas for improvement and make the most of their educational experience.
Employee Engagement
Gain access to employee and department health reports that also allow you to drill down and identify which levers to pull to spur individual and collective engagement.
Onboarding Feedback
Find out if university employees and staff have the resources they need to hit the ground running.
Exit Insights
Pinpoint factors that cause employees to leave the university and collect insights to help you deal with any issues that might prompt regretted departure.
Ad-Hoc Employee Surveys
Qualtrics’ easy-to-use technology allows you to address employee concerns as they arise and course correct in real time.
Better engage faculty, staff, and students
The Big Picture.
Now showing on one platform.
WELCOME TO THE FUTURE OF INSIGHTS.

