In 2014, tragic stories of sexual assault on America’s college campuses dominated national news. As awareness of the issue spread, President Obama and Vice President Biden called on colleges and universities to conduct campus-wide climate surveys that would help drive change and ensure student safety.
When the Association of American Universities responded with a survey that required participating universities to commit to paying an outsourced for-profit research company $80,000 — before even viewing the contents of the survey — Jennifer Freyd knew there was a better way to give every college campus access to the data they needed to drive change.
As a University of Oregon psychology professor and a longtime advocate against sexual violence, Freyd turned to Qualtrics. With Qualtrics, Freyd and her team built their own robust climate survey that helps schools gauge the prevalence of sexual assault, measure student awareness of sexual misconduct and violence, and create solutions tailored to their institutions. With an easy-to-use, yet extremely robust platform, universities no longer need to outsource the research — which saves them time and money.
Now every institution, whether they’re a struggling liberal arts college or a well-funded public university, can access the data they need to combat sexual misconduct — ultimately making campuses across America safer.