the business operating system for XM
Three inseparable services.
A new operating system for XM.
Experience iD—a single database for all customer
and employee experience data.
Listen & remember everything
customers and employees tell you
and record it into an institutional
memory, accessible to the
Now we can
people did, what
they said, and
how we made
3.6 billion customer profiles
Role-based access to rich, detailed experience data on each customer that can be automatically augmented with operational data like annual spend, tenure, or last purchase from customer data systems.
A single view of
Bring all your data together from across the organization, and automatically
update records in third party applications — all from a single system of record.
Dynamic segmentation for extreme personalization
Forget segments based on broad demographics — XM Directory helps you build the
most accurate customer and employee segments based on real world experiences.
And when customers' needs change, your segments dynamically update too so you're
always in lock-step with the experiences people want.
41% of user who don't set their
ride preferences within 2 hours of
adding card become AT RISK
Safe, secure, and trusted by 16,000+ of the world's most iconic brands
Start your experience transformation with Experience iD
Powerful, predictive intelligence. Built-in.
Know exactly what to do with
Go from mountains of data to an unrivaled understanding of the
experience with predictive intelligence that automatically tells
you what's happening and what you need to do next.
Sophisticated stats made simple
Run powerful correlations, regressions, pivot tables, cluster analysis and
more. All with the click of a button. Stats iQ automatically chooses the
right statistical test and data visualization — then translates the results
into plain language that anyone can understand and put into action.
Uncover sentiment and trending topics in open text feedback from every source - from negative social media posts to positive online reviews to survey feedback, and everything in between.
See what matters most
From what's driving brand preference, to the actions that will have the biggest impact on employee engagement, Driver iQ works 24/7 to proactively alert you to what matters most to your people.
Now, the platform analyzes
everything for us, from phone calls,
to video recordings, to online reviews and gives us real-time alerts when there's an issue.
Your crystal ball for
The XM Platform uses all your data to build powerful data models that predict what people will do next. See how changes to your products will impact sales, flag customers at risk of churn, and step in to resolve bad experiences for your people — all before issues turn into trends.
Get started with powerful, predictive intelligence
Weave XM into the fabric of how
your organization operates
End-to-end XM automation
The nerve center for how you design and improve experiences, xFlow is a set of rules and workflows for everything from listening, to alerting people in the organization to what's happening, and then automatically taking action to close the loop.
Automated actions, powered by wicked smart intelligence
All the rules in xFlow are powered by XM Directory and iQ — so it knows who your stakeholders are,
what they need, and what actions to take to deliver world-class experiences. How smart is that?
With xFlow, we finally connected all the plumbing in the building. Now we never drop the ball with customer issues.
Take action, in the systems you already use
There's no need to learn a new system. Cut a ticket in Zendesk, update customer records in Salesforce, or trigger customer rewards and offers using any other technology. xFlow plugs into the systems and tools your teams already use.
Ready to switch this thing into autopilot?