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Understand and improve every K-12 education experience

Serve students with unmatched care. Build high-performing faculty and staff teams. And have the insights you need to make the best decisions for your school.

Loved by educators. Trusted by more than half
of the top 50 K-12 school districts.

Experience Management

More Experience Management solutions for K-12

Customer frontlines dashboard

XM FOR Families, Students, and Alumni

Continuously improve the primary school experience

Qualtrics XM helps schools measure satisfaction levels, identify areas of concern, and strengthen alumni relations. Ultimately, it allows schools to enhance the overall educational experience and tailor their offerings to meet the needs and expectations of their greatest stakeholder – K-12 students. With Qualtrics, expect:

  • Research-backed survey question library
  • Easy to use, drag and drop designs
  • Customization and personalization for unique needs and goals
  • Role-based dashboards
  • Scaled case management & ticketing systems
Learn More

XM FOR Faculty and Staff

Keep your best people, and attract new ones

Stay ahead of the evolving needs of your teachers and build an environment that not only supports them, but also boosts retention and attracts future talent for generations to come. With Qualtrics, expect:

  • Pre-built surveys to measure every points along the employee journey
  • Research-backed question bank for employee experiences, such as onboarding and exit
  • 360 survey template for school and district leaders
Learn more
People teams dashboards
UX dashboard

XM FOR School Research and Innovation

Make informed decisions every time

Understand what’s important to your students and faculty with powerful research tools that provide the insights needed to enhance educational practices, improve overall school performance and more. With Qualtrics, expect:

  • Pre-built and digitized forms for every situation
  • Classroom walkthroughs and observation survey options
  • Employee feedback and development programs
  • Event and program evaluations
  • Parent Feedback Management
Learn more

Customer Success Stories

Omaha Public Schools + Qualtrics

See how Omaha Public Schools, a district with 52,000 students, 100+ locations, and 20,000 students who speak 100+ languages, has utilized Qualtrics for 7+ years for areas such as attendance automation, parental engagement, and teacher shortage.

regis university
spokane public schools

Customer Success Stories

Spokane Public Schools + Qualtrics

See how Spokane Public Schools, a district with 30,000 students and 50+ locations and programs, utilizes Qualtrics for 360 surveys for students and teachers as well as leadership feedback loops for district and building leaders.

Safe, secure, and
certified for the education industry

  • Keep your data safe and secure on the enterprise-grade Qualtrics platform, and have complete trust with tight privacy, monitoring, and data access controls.
  • We’re FedRAMP certified, so you can rest assured the XM Platform gives you all the tools you need to manage FERPA compliance.

Ready to see how Qualtrics can improve your K-12 institution experience?

XM for K-12 Education FAQs

Experience Management (XM) means measuring every experience throughout student and staff journeys and tieing them all together to understand the actions a school or districts need to take in order to meet their needs and close experiential gaps.

This includes:

  • Student Experience: Amplify the student voice to identify areas for school improvement
  • Family Experience: Engage parents and families to drive student enrollment and retention
  • Faculty & Staff Experience: Attract, engage, and retain employees to drive student success
  • Community Experience: Harness community and stakeholder engagement to inform and improve school programs
Qualtrics Experience Management (XM) offers the only platform that can measure every experience throughout student and staff journeys and tie them all together to produce automated actions to close gaps.

This is achieved through two key product packages:

  • XM for Students and Alumni: Understand and improve the experience of their students
  • XM for Faculty and Staff: Enable your people leader to measure and enhance faculty and staff experience and increase their intent to stay
Here are a few common examples of how K-12 schools use Qualtrics to start:

  • Parent feedback: Schools often collect feedback from parents about their satisfaction with various aspects of the school, such as communication, curriculum, extracurricular activities, and overall experience
  • Student feedback: These surveys gather information on topics such as student engagement, classroom experiences, social-emotional wellbeing, bullying incidents, student interests, and post-school plans
  • Program evaluation: Qualtrics is often utilized to evaluate the effectiveness of specific programs or interventions, such as the Police Department (PD), English as a Second Language (ESL), Guidance and counseling, and before and after-school programs