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The Evolution of Brand Equity

How people think about brands is evolving. In fact, consumer trust is at an all-time low with nearly 70 percent of consumers distrusting advertising. With consumers more skeptical than ever, how do organisations leverage their brands? Learn 8 must-know stats about current branding trends and new approaches to adapt.

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What you will get from this download

  • Data supporting the need for brand adaptation
  • Impact of brand tracking on ROI
  • How to attract customers and increase retention

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