XM Knowledge Base
The 4 market research trends shaping 2025
On-Demand | 1 hour
In our latest trends report we uncover the 4 trends transforming marketing research. Driven by advances in AI and the increasing demand for agile, cost-effective methodologies, the market for research solutions is rapidly evolving.
With the demand for research as high as it’s ever been, researchers are quickly moving from data providers to thought partners.
Watch this webinar
to learn
- Insights on where market researchers can find success in the new year
- How to build more efficient research teams in 2025 and beyond
- Tips on where to incorporate AI into research - and where a human touch is best
- Practical next steps you can take to evolve your research program
Webinar_
The 4 market research trends shaping 2025
On-Demand | 1 hour
In our latest trends report we uncover the 4 trends transforming marketing research. Driven by advances in AI and the increasing demand for agile, cost-effective methodologies, the market for research solutions is rapidly evolving.
With the demand for research as high as it’s ever been, researchers are quickly moving from data providers to thought partners.
Featuring
Emmanuel Malard
XM Strategist EMEA
Emmanuel is our lead strategist over market research, UX and brand solutions within the EMEA region at Qualtrics. He has extensive experience in consumer behaviour, customer insights, marketing strategy and analytics.
Emmanuel is our lead strategist over market research, UX and brand solutions within the EMEA region at Qualtrics. He has extensive experience in consumer behaviour, customer insights, marketing strategy and analytics.
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