XM Knowledge Base
THE NEED FOR SPEED
Big data is old news
Consumers have more power than ever before.
When your customers are demanding everything immediately, you need to be able to respond with the right actions, faster than ever.
In fact, Forrester Research predicts “in the age of the customer, the race will be won or lost based on your firm’s ability to know your customers and react faster and better than your competitors.”
That’s where fast data comes in.
In this eBook you'll learn how to:
- Deliver ahead of customer expectations.
- Turn big data into fast, actionable data.
- Turn poor experiences into positive ones that increase revenue with examples from Viceroy Hotels and JetBlue.