Personalising the customer experience

The modern consumer expects personalisation as standard

hi Joe Save20%
of consumerswant brands tounderstand them better 81%

62% of people want to receive personalised offers or discounts based on what they’ve bought before

And a majority of consumers are ready to share personal data to get it

52% 53% 57% Personalised offers or discounts Product recommendations Personalised shopping experiences 0 60

It’s more than just knowing their name

Only 8% of consumers are more likely to engage with a brand that addresses them by their first name

78%of marketers saythey only use first namepersonalisation tocustomise messages while

Personalisation makes people spend more and be more loyal

Asset 6 Average ordervalue increases5% withpersonalisation and conversionrates increase6% withpersonalisation 49% 44% JUST FOR YOU JOE

To deliver personalised CX, first you need to understand the moments that matter to your customers.

Discover what your customers want with journey mapping

Learn more at