Skip to main content
Qualtrics Home page


Decoding the trends shaping Experience Management (XM)
in 2024

13 MAY 2024 // 10AM - 3PM CEST
ATOMIUM. Place de l'Atomium 1 - Atomiumplein 1. 1020 Brussels, Belgium

Creating genuine, human connections with customers and employees remains top of every organisation’s wish list in 2024.

But with the acceleration of new technologies like AI, customers that increasingly stay silent when things go wrong, and a frontline workforce largely unequipped to deliver the experiences that drive spend and loyalty, it’s never been harder to get right.

Join us as we dive deep into the trends shaping how customers and employees feel about the companies they buy from and work for, based on our annual research with more than 60,000 people around the world.

What you’ll learn:

  • How to build an AI strategy that supports, not replaces, human connection

  • Strategies to support and engage your frontline employees to deliver better customer experiences

  • How to understand the end-to-end omnichannel customer journey to identify and resolve friction

  • New ways to understand how people feel using structured and unstructured data


10.00AM – 10.30AM // Registration & Breakfast

10.30AM – 10.40AM // Welcome & Introduction

10.40AM – 11.30AM // The Trends Shaping XM in 2024 | James Scutt, Principal XM Catalyst, Qualtrics
Dive into the trends shaping customer and employee experience, based on our annual research of more than 60,000 people in 26 countries. We’ll explore consumer and employee attitudes to AI, uncover the biggest gaps in the customer journey, and provide new strategies to better understand, and connect with the customers and employees you serve.

11.30AM – 11.55AM // AI and XM — What’s Next? | Cherry Cheng, Head of Solution Engineering, Qualtrics
Get a first look at how AI is reshaping how companies connect with customers and employees on the XM Platform™.

12.00PM – 1.00PM // Lunch & Networking

1.00PM – 2.45PM // Interactive Workshop



  • James Scutt // Principal XM Catalyst // Qualtrics

  • Cherry Cheng // Head of Solution Engineering // Qualtrics


Monday, 13 May 2024

Add to Calendar >


10.00AM – 3.00PM GMT


Place de l’Atomium 1/Atomiumplein 1
1020 Brussels, Belgium

Secure your seat for our 2024 XM Trends event