Skip to main content

2022 UK Consumer Trends Report

What your customers need you to know for the year ahead

CX trends report graphic

With global supply chain issues and labour shortages, the challenges CX leaders in the UK will face in 2022 are unlike anything they’ve ever faced before. Explore our 2022 trends report to find out how consumer behaviour and preferences will change in the year ahead and what you can do to attract and retain customers moving forward.

In partnership with the Qualtrics XM Institute, we spoke to more than 1,000 consumers in the UK to understand how satisfied they were with the companies they buy from. Their message was clear: they want and demand better experiences, or they’ll go elsewhere.

Download Now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

In this report you’ll learn…



  • The key areas businesses need to improve, according to UK consumers 
  • The impact that consumer experience – good and bad – has on revenue and advocacy
  • What steps to take next to turn customer feedback into action

16,000+ brands and the top 100 business schools have switched to Qualtrics