Skip to main content
Qualtrics Home page

From the cost center to a growth driver

Your checklist for creating a modern contact centre

As part of your overall customer care, contact centres remain one of the most personal and important touchpoints in the customer journey. Contact centres represent a key point of experience differentiation that can help turn customers into fans but is often disregarded as a “cost centre” with complicated challenges such as employee churn, high call volume, declining CSAT scores.

The contact centre of the future looks and acts much differently—from utilizing the right technology to training practices to organizational culture—this checklist covers three critical areas in need of transformation in the contact centre.

Download Now

By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

The three areas are:



  • Competency: Agents of the future must not only be fully-skilled but also empowered and free-thinking.
  • Call Center Technology: The contact centre of the future will be able to closely monitor every experience that impacts customers, share the right data and insights with agents, and deliver personalized, differentiated experiences to customers – all by using the right technology.
  • Culture: Moving towards a set of metrics that includes a customer and business value outcome is the starting point for transforming how people view the contact centre.

The world’s top brands trust Qualtrics to deliver breakthrough experiences