Measure and Optimise the Retail Experience | Qualtrics

Qualtrics for Retail

Finding the prescription for conversion and customer loyalty

1 800 CONTACTS increased their reorder rate by 3.8% and their Net Promoter® Score by 13 points in three months.

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Customer experience

Delight customers
and they'll come back—
with friends
  • Post-purchase surveys
  • Product performance feedback
  • In-the-moment mobile feedback
  • Cart abandonment solutions
  • Targeted promotions
Explore CX

Point of Sale Satisfaction Surveys

Enable automated feedback surveys using your existing POS that capture insights immediately after customers make transactions.

Online to In-Store Conversions

Identify when online visitors are planning to shop in-store and make it easy for them to complete their purchases.

Cart Abandonment Surveys

Engage visitors after they leave to understand why they may have left without completing a purchase, and offer incentives or solutions to encourage a return visit.

Targeted Offers

Cross-sell different products and services during the digital experience based on online behavior and profile criteria, all without the help of your IT department.

Real-Time Experiments

Quickly perform experiments to improve everything from click-through to conversion. Gather insights to make the right decisions.

Case Management

Enable automated tracking of identified service issues and assign them to the right people within your organization.

NPS® (Net Promoter Score)

With Qualtrics’ Bain-certified NPS, you can combine in-moment and long-term customer satisfaction feedback to accurately measure and improve customer experience.

Relational & Transactional CSAT

Capture client satisfaction metrics related to individual transactions or overall satisfaction.

Dynamic Dashboards

With dynamic, role-based dashboards and mobile analytics the right people get the real-time data they need.

Native Text Analytics

Built-in text analytics allows you to identify trending topics or key product and service gaps.

Call Center Measurement & Optimization

Improve your call center operations with real-time customer feedback that makes coaching simple and helps you make more informed decisions.

Website Feedback

Allow visitors to give feedback on your website content, holistically or on a page-by-page basis, so you can pinpoint where improvements are needed.

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Market Research

Gather real-time insights that turn risky business
into safe bets
  • Product and concept testing
  • Shopper segmentation and visitor profiling
  • Research on customer preferences, from sizes to shipping
  • Competitive benchmarking
  • Loyalty program drivers
Explore MR

Conjoint Analysis

Understand the value your customers attach to unique products and services offered by your business. Optimize the customer experience without breaking your budget.

Market Segmentation

Track consumer behavior across unique segments. Take action based on the value associated with each customer type.

Purchase Behavior

Take your level of customer understanding beyond "who is buying" to truly understand "why they are buying." Dive into the lifestyle, behaviors, and habits that influence customer purchase decisions.

Competitive Benchmarking

Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalize on key business differentiators and identify gaps in products and services.

A/B Testing

Test new products, styles, experiences, promotions, or features to quickly understand how they can positively affect the customer experience across the entire journey and through every channel.

New Product Development & Pricing

Gather customer feedback on new products and services early in the development cycle to save time and money.

Brand Tracking

Easily track brand perceptions and awareness. Capitalize on strengths while addressing weaknesses.

Industry Trends

Where is your industry headed? Monitor industry and market trends to keep your company ahead of the curve.

Omnichannel Behavior

Understanding what, where, and why your customers are buying can enable you to understand how to better meet their needs and attract additional business.

Ad Testing

How does ad content influence the way customers perceive your brand and/or encourage purchases? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.

Mobile Experience Optimization

Understand how customers are experiencing your mobile site and apps and make improvements based on customer feedback.

Panel Building

Turn shoppers on your website into new research panel members. Test new product concepts, get feedback on customer preferences, conduct website usability testing, and more.

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Employee Insights

When employees
become promoters
so do customers
  • Employee engagement
  • Employee 360 reviews
  • Onboarding & training feedback
  • Exit insights
Explore EI

Employee 360 Reviews

Customizable 360 reviews provide additional perspective for understanding how employees are contributing to their teams.

Employee Engagement

Discover what truly motivates your employees so you can improve and grow your business from the inside-out.

Engagement Drivers

Identify what drives engagement across your organization, from executives to sales associates.

OnBoarding Improvement

Find out how to improve and tailor the onboarding process so every employee can hit the ground running.

Exit Insights

Discover why employees leave and pinpoint areas for improvement to help you retain and build a stronger workforce.

Post-Training Surveys

Immediately gather participant feedback and make fast, data-driven changes to your programs.

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The Big Picture.
Now showing on one platform.

Welcome to the future of Insights

Customer Experience

Build greater brand loyalty by asking about your customers’ experiences and acting on their feedback.

Employee Insights

Happy employees create happy customers. Identify the drivers of employee engagement and satisfaction to drive positive customer interactions.

Market Research

Thoroughly understand your market and deliver ahead of customer expectations.

Get started
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