For decades, businesses have depended on Operational Data (O-data) — hard numbers like costs, accounting, and sales — to inform their business decisions. But O-data only tells you what has happened — it doesn’t tell you why.
To understand why things happen, you need to understand the thoughts and emotions of the people involved. We call that information Experience Data (X-data).
Experience management software makes it possible for you to combine O-data and X-data to ensure that every business decision is based on both facts and the intangibles.