10 books every market research leader should read in 2021
Our 2021 Market Research Global Trends report made one thing clear: market research will sit at the heard of the economic recovery from the events of the last 12 months.
To help you drive new and innovative research ideas that drive business impact, we’ve rounded up the top 10 must-read books as recommended by our market research thought leaders globally.
What you will get from this reading list:
- New and innovative research ideas to drive business impact
- Various focus areas and practical advise on how to design your marketing and research
- Expert book recommendations from market research professionals