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Improve every education experience, from application to alumni

Now more than ever, experiences matter at every level of education. From understanding how to increase staff retention to uncovering new ways to drive better student outcomes, Experience Management (XM) for Education ensures educational institutions make data-driven decisions that foster a thriving academic culture and student success.

Trusted by over 8,800 education institutions around the world

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Hear from leaders
in education experience management

Join the XM Community

xm community

The Qualtrics XM Community is an online platform where users of Qualtrics can connect, collaborate, and learn from each other.

Meet other educators using Qualtrics XM and share best practices, ask questions, find solutions to challenges, and stay updated on new product launches, features, and upcoming events.

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Safe, secure, and
certified for the education industry

  • Keep your data safe and secure on the enterprise-grade Qualtrics platform, and have complete trust with tight privacy, monitoring, and data access controls.
  • We’re FedRAMP certified, so you can rest assured the XM Platform gives you all the tools you need to manage FERPA compliance.

Not a Qualtrics XM education customer?

See why Qualtrics Experience Management Platform™ is used by the world’s top educational institutions

XM for Education FAQ

Experience management (XM) is the process of listening closely to feedback, understanding what your stakeholders are saying, and then taking action to create the experiences they want.

By understanding and addressing pain points, preferences, and expectations, you can enhance satisfaction, loyalty, retention, and engagement.
Qualtrics XM for Education allows schools and universities to listen to real-time student, faculty, and staff feedback wherever they are — through surveys, online reviews, call center conversations, social media, and more. With that data at their fingertips, schools and universities can better understand how their students, faculty, and staff are feeling and what actions they need to take in order to boost student engagement and staff retention in an ever changing academic market.
Educational institutions use Qualtrics XM in a variety of ways, online and offline, to enhance how they operate and improve overall student and staff experiences.

Here are a few examples:

  • Student feedback
  • Course evaluations where support may be needed
  • 360 employee engagement
  • Alumni and donor feedback
  • Event and program evaluations
  • Research and data collection
Consolidating onto a single, modern platform like Qualtrics can help your organization boost student, faculty, and staff engagement, success, and experience by:

  • Streamlining processes and automating workflows
  • Reducing costs
  • Collecting more responses with multichannel distribution
  • Saving valuable time with easy survey creation and advanced, real-time analytics and reporting
  • Easy integration with popular learning management systems

Resources, webinars, and events

2023 Education Experience Trends Report: How institutions can thrive in a changing landscape

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How to address the student retention problem

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Interactive Dashboard: 2023 Student Experience Trends

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Your guide to experience management for education

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How Cornell University is Creating a Seismic Shift in DEI

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The 5 trends transforming employee experience

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