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Brand Perception Study Brand Perception Study

XM Solution Automated Project

Brand Perception Study

Understand how your brand competes in the minds of consumers by identifying the set of tangible and intangible associations it evokes, relative to competitors.

Core Experience

Brand Experience

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Included with License

Guide your positioning in the market by understanding how your brand is viewed by existing and potential customers alike. Identify unique associations that can be a source of differentiation and gaps in consumer perceptions that you can address to grow your brand.

Brand Perception studies are particularly useful to help you:

  • Check-in regularly on customer perception of your brand relative to your competitors
  • Understand the impact of your marketing campaigns on brand perception
  • Resolve a gap between the brand qualities you want to portray and how customers actually feel
  • Identify areas for improvement based on customer perceptions

Outcomes Delivered

  1. Faster speed to insights with a guided program
  2. Expert research methodology and design
  3. Understand associations with your brand
  4. Benchmark perception of competitors

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Know what you stand for
Brand Perception studies help you understand your brand’s position in the market relative to your competitors. Know how well your brand aligns with selected attribute so you can:

  1. Establish a baseline to monitor change
  2. Understand if your brand-building activities are effective
  3. Make changes to your brand strategy to address opportunities for improvement

Feedback you can act on
Respondents will be asked open-ended responses to get a deeper sense for the source of their perceptions, and to give you actionable feedback on where to focus your efforts to improve their perception of your brand.

What You Get

Expert-built Surveys

An expert-built brand perception survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Prebuilt reports so you can spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Solution Details

Required License: Research Core 3



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