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Choosing the best contact centre software solution

15 min read
Making your contact centre more efficient requires technology that can do it all - but which are the top contact centre solutions to try? Read our guide to leading contact centre software available now.

What is a contact centre software solution?

A contact centre software solution is a collection of automating software processes that make a contact center more efficient, more workable for support teams and more appealing to customers.

It can be used to:

  • Streamline costs and increase business efficiencies
  • Evaluate and progress contact centre agents
  • Track and improve the customer experience
  • Monitor compliance with regulations

Agent performance with script compliance alert

What’s the difference between a contact centre solution and call centre software?

A contact centre encompasses all the potential touchpoints a customer might use to reach out to your business, including:

  • Inbound calls
  • Social media interactions
  • Chatbot interactions
  • Emails
  • and more

Call centre software usually focuses specifically on the handling of incoming calls, whereas contact centre software likely includes multiple communication channels, of which inbound calls might be one.

Learn more about Qualtrics Contact Center Experience software

Types of contact centre software

There are many different types of contact centre software, each with their own purpose. Depending on the sort of contact centre you operate, you may need one or more of these types of contact centre software options.

For example, you might have try a contact centre solution for:

More efficient operations and workforce optimisation

For contact centres to understand and meet their customers needs, contact centre leaders need to plan strategically. Using leading software can help to optimise your operations, you’ll know what areas of the business need prioritising and what you’re doing well. Say one agent is performing well and another is scoring lower than expected. Contact centre software can pick up on those insights so you can coach and enable your agents to do what they do best: deliver a better customer experience.

Examples might include:

  • Real time reporting software
  • Smart call routing / automatic call routing for business phone systems
  • Workforce management tools
  • A cloud based contact centre platform

An improved customer experience

Sometimes it’s not about powering the contact centre or optimising operations – it’s about providing a more helpful, intuitive, or pleasant customer experience. Contact centre software that enables your customer service teams to provide more personalised phone support, or your marketing team to offer

Examples might include:

  • Help desk software
  • A cloud based solution for your CRM
  • Call recording for customer feedback analysis
  • A self-serve customer service portal
  • Performance management tools

Benefits of using contact centre software or call centre solution

Contact centre leaders need to think strategically about where to invest their funding to ensure that both internal and external stakeholders’ needs are met. Contact centres don’t just have to be for addressing customer questions – they can be a hub for innovation and insights when powered by the right software.

Using contact centre software has multiple benefits across your business for this reason. From better customer relationship management to reduced strain on your customer service teams, investing in contact centre software options provides great ROI.

For example you might see:

Better customer experiences

In our latest research on global consumer trends, 6.2% of customers we surveyed said helpful agents made them happy in their contact centre experience, and 5.2% said agent empathy made a difference. When customers get the right customer support the first time, with agents who understand their history with the brand, they feel more warmly towards your business. That positive sentiment can go a long way towards higher customer satisfaction and boosted sales.

Omnichannel conversation analytics with sentiment analysis

Reduced costs

When your contact centres are powered by all the features we’ll discuss later, you’re able to revolutionise your operations and reduce costs.

For example, when incoming calls are streamlined, your contact centres don’t have to work so hard to meet customer needs. You can deploy agents only where needed for prioritised calls, allow customers to self-serve, use artificial intelligence (AI) to handle rote calls and reduce the rate of second-time calls. All of these actions reduce the cost to serve and improve customer lifetime value.

You can also utilise cloud contact centre software to eliminate your need to have a location-specific centre. With a cloud-based contact centre, your agents can be situated anywhere, without the complicated infrastructure that traditional and likely outdated telephone hardware can bring. This can significantly reduce business costs.

Improved loyalty and advocacy

How a customer feels after interacting with a brand is more important than whether they were even able to do what they aimed to do. Contact centre software that improves the customer experience – from swift customer support down to personalized customer journeys – generates positive sentiment.

Customers who find it “very easy” to interact with a brand are 8.1 times more likely to recommend that brand to others, and customers who “completely succeeded” in getting the experience they were after are 6.3 times more likely to recommend.

Easier management with in-depth insights

Ideally, your contact centre should be agile, with iterative management that can flex with customer and business needs. No more missing small problems that snowball into larger issues – real-time reporting and insights mean you’re constantly uncovering risks and opportunities and taking action on them.

Creating a technology-based ecosystem for contact centre support ensures information gets where it needs to go, faster. For example, being able to handle interactions more efficiently with help desk software that’s customer insight-led means your agents can handle priority issues with all the information they need. Data-based insights delivered on a holistic platform means that vital information on pain points, common issues and technological failures are seen instantly by the right people.

Happier and more engaged employees

It’s not just your customers who benefit from better contact centre software – your support teams also stand to see an improvement in their experiences. More than one-third (38%) of contact centre agents don’t feel they have what they need to succeed, and just 54% of agents believe their leadership has invested in their support team. Your support teams need support, too.

Streamlining customer workflows in your contact centre means your agents can spend less time on tedious, repetitive every day queries and can focus on priority issues for maximum effectiveness. Lower call volumes lead to less workplace stress and lower employee turnover.

Additionally, rather than scoring your agents on a handful of sampled calls, you can monitor every interaction they have with customers to get an accurate and more fair view of their approach and the potential progress they can make. You can also offer real-time training insights to help them improve as they go.

All of these actions help employees in your support team to feel more engaged with their work, reducing employee churn and offering insight-driven progression and development.

Learn more about Qualtrics Contact Centre Experience software

Must-have contact or call centre software features

Automatic call routing with ACDs and IVR

A contact centre can often primarily be a call centre,  meaning you need a call centre solution that can get customers’ queries to the right person in real time. You can use a system that utilises automatic call distributor (ACD) software for call routing to the most appropriate department or representative.

Ideally, you’ll also have contact centre software powered with Interactive Voice Response (IVR), allowing customers who phone in to choose their call direction with a menu. This enables your customer support teams to better triage customers for more efficient and helpful interactions. Rather than be left waiting on hold and find out they’re speaking to a general department or even the wrong person, Interactive Voice Response allows customers to self-direct to a relevant responder.

An integrated CRM tool with CTI

Customers like to feel as though brands know them, and the last thing they want is to explain time and time again who they are and their history with your business. Offering your support team the vital context they need via computer-telephony integration (CTI) software that integrates with your customer relationship management (CRM) tool. This means they can automatically identify callers, see their interaction history and subsequently provide a personalised experience.

Automated call summary report

Cloud contact center software

Moving to a cloud based contact centre means you can essentially operate from anywhere. Cloud based calling and other digital interactions can be made without a conventional telephone system, breaking your brand free of the costs to maintain a physical solution. Cross-channel support becomes easier, and you can automate more efficiently. Not only that, but you can operate from anywhere in the world.

Top 5 contact centre solutions to explore


Overview: This cloud call centre software provider offers seamless cross-channel support.

Key features:

  • Inbound and outbound contact facilitation through cloud telephony
  • Artificial intelligence-based bot support
  • Data based insights
  • Workforce management
  • Automatic call distribution (ACD)
  • And more.

Why this is a top contact centre solution: The intuitive cloud based phone system created by Genesys offers digital experience management that pivots with your business needs. Rather than being limited by your physical capacity, this cloud based call centre software enables fluid customer journey orchestration from all touchpoints, handled in one centralised hub.

Learn more


Overview: A powerful CRM tool, this cloud based platform offers the ability to forecast business revenue and track sales leads.


  • Customer data management and contact management
  • Workforce management with workflow options
  • Sales opportunity and pipeline management
  • Contract, quote and order management
  • Interaction tracking, forecasting and pipeline visualisation
  • Customer relationship management
  • And more

Why this is a top contact centre solution: Used the world over by many businesses, this well-known solution gives your brand a detailed look at customer information and sales management. Integrating this software with a contact centre platform allows brands to efficiently manage their sales streams and devote effort and financial support to where it’s needed.

Learn more


Overview: A cloud based solution, Five9 enables not just cloud based calling, but customer contact via email, chat, SMS, social channels and more.

Key features:

  • Inbound and outbound calls
  • Integration with workforce management tools such as Zendesk, Salesforce and Microsoft Teams
  • Call transcriptions in real time
  • CRM data access for agents
  • Predictive dialling
  • And more

Why this is a top contact centre solution: This solution makes having a cloud based call centre simple and effortless. With sophisticated AI capabilities, many of the background processes that can occupy your team’s time are automated. It’s efficient and streamlined, with helpful prompts for your team to provide a better customer experience across all your communication channels.

Learn more


Overview: End siloed processes with ServiceNow. Digitisation and automation is made easy through a sophisticated serverless computing and workflow management system.

Key features:

  • Real time communication, resource sharing and team collaboration
  • Anomaly detection
  • Predictive modelling
  • Performance forecasting
  • Workflow and workforce management
  • And more

Why this is a top contact centre solution: Most workflows can be supported by this centre software solution, with the ability to apply a wide range of tools to manage everything from large-scale projects to tweaking minor workflows. With machine learning and artificial intelligence as well as legacy system integration, this contact centre software makes streamlining operations a breeze.

Learn more

Amazon Connect

Overview: An easily scaled cloud based solution for your contact centre needs, this flexible system enables an omnichannel customer service.

Key features:

  • Inbound and outbound calling, as well as omnichannel voice and chat facilitation

Artificial intelligence and machine learning insights into customer sentiment, as well as caller authentication

  • Unified customer profiling
  • Real time recommendations and in-depth analytics
  • And more

Why this is a top contact centre solution: This is no ordinary call centre software. Amazon Web Services (AWS) is a well-known cloud based platform providing brands of all sizes with the cloud contact centres they need to scale at will and at a lower cost. The scale of adoption and breadth of experience AWS has means that this tool is well-honed for any needs.

Learn more

Maximise the value of your contact centre with Qualtrics

Ultimately, contact centre software should allow your agents and business as a whole to be more effective, minimising operational costs and driving loyalty through improved customer experiences.

This is why Qualtrics, with a single system of action and integrations with contact centre partners,, allows you to put customer experience at the heart of business and meet customer needs through your contact centre.

Qualtrics’ contact centre solution is a connected, intelligent system that provides a unified, omnichannel view across all your data. It applies powerful analytics to help you create better customer experiences, surface opportunities and identify issues in real time in order to best serve customers.

How does Qualtrics’ contact centre technology differ from other options on the market? Here are a few ways:

  • Natural language understanding (NLU)-powered conversation analytics, empowering agents with insights to provide the best service and driving customer satisfaction
  • Omnichannel listening and analytics on data integrated from more than 35 social and digital channels, allowing you to surface context-driven insights and take meaningful action
  • Rich customer profiles designed to personalise experiences for increased customer satisfaction
  • Holistic overview of agent performance with 100% interaction scoring across multiple languages and channels, providing fairer and more accurate methods of evaluating agents and customer interactions
  • Automated compliance management for easier, more consistent oversight
  • Automatic issue detection and resolution insights for swift management of pain points
  • Optimised chatbot support with CRM insights for personalised customer experiences
  • Customer and process insights with delivery to the right team in real time for improved customer experience and increased loyalty

We are constantly driving actions across your business for improved operation and offer customer-first solutions that have significant ROI.

Make your contact centre your competitive advantage with Qualtrics