In this best practice guide, you’ll find tips for each stage of a CX program from gathering customer feedback to reporting on the results and tuning them into action. These best practice tips have been brought together by CX practitioners at leading B2B organisations including Allianz Global Corporate & Specialty, Tetra Pak, Deutsche Bank, Deutsche Telekom and Michelin as well as some of the most respected academics and consultants in the field.
What’s in the guide:
- Understanding the B2B buyer journey
- B2B customer retention & churn
- Gathering B2B customer feedback
- Measuring & benchmarking the B2B customer experience
To see the full findings of our B2B panel and more detailed recommendations in each of these areas, please download the full B2B whitepaper.