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Fulfilling a CMO's true role: Integrating customer and brand experiences
Lisa Khatri Head of Brand, Customer and Research Experience, APJ / Qualtrics, Allison Windon Global Director of Customer, Brand and Research / Qualtrics, Alberto Asensio Principal Solution Engineer / Qualtrics
CMOs today often have a seat at the table when it comes to CX, with the remit to drive acquisition and retention alongside brand activities. But doing so requires having a holistic view of the customer journey beyond the brand, understanding the impact of key interactions, and knowing which moments to improve. Learn how cross-experience management (customer vs brand) can help.