Qualtrics XM

We’re building a new experience worth waiting for

Our top priority will always be the safety of our employees and customers. As such, due to ongoing travel restrictions and safety concerns, we will not be holding X4 in 2021. However, our team has been busy designing the next turn of X4 for 2022, a reimagined experience that takes into account the new world we live in. While our team works out the final details of the new X4 experience, look out for invitations to local live events and global digital events throughout the rest of the year.

For anyone holding an X4 ticket, we will be reaching out soon to issue a refund. 

Thank you for your understanding, and rest assured—the next chapter of X4 will be worth the wait!

Australia’s largest experience management event

Discover how the world’s most iconic organisations design and deliver breakthrough experiences across their customer, employees, products and brand.


2020 Speakers


Virgin Australia //
General Manager, Culture and Employee Experience


Uber Eats //
Senior UX Research Manager


Queensland Public Service Commission //
Project Manager Working for Queensland


Western Sydney University //
Chief Student Experience Officer


The Warehouse Group //
Head of Insights & Data Science


Macquarie University //
Associate Dean - Research and Professor of Accounting


Qualtrics //
Head of XM Institute


Qualtrics //
Chief Experience Officer


Qualtrics //
Head of Customer Experience


Qualtrics //
Head of Employee Experience

Lisa Khatri

Qualtrics //
Head of Research and Brand Experience

Kylan Lundeen

Qualtrics //
Chief Marketing Officer


29 May 2020

International Convention Centre Sydney

7.30am - 9.00am

Registration, Breakfast & Networking

9.00am - 12.00pm


12.00pm - 1.00pm

Lunch & Exhibition

1.00pm - 3.00pm

Breakout tracks

  • Customer Experience
  • Employee Experience
  • Product, Brand, Research & Insights
  • Education
  • Government

3.00pm to 5.00pm


Experience the best at X4

International and local speakers

Innovators, industry leaders and big name brands will take the stage to share their stories about crafting some of the world’s most famous experiences. Learn from the very best as they provide practical advice to help you build first-class experiences.

Breakout tracks designed for you

Our dedicated breakout tracks, deep dive into your area of expertise with subject matter experts in HR, customer experience, product development, brand and marketing.

Expert help and advice

Got a project you need help with? Want to get more from your program or research? Our experts are on hand all day at our open clinics to help you.

The Dream Team

The Dream Team is back! Feel like a sugary treat or perhaps you have a request to make your event experience amazing. Our Dream Team is ready to go.

Grow your network

Throughout the day, you’ll be able to network with over 2000+ leaders and professionals. Speak to thought leaders, keynote presenters and subject matter experts across a range of industries.

We’ve even set up networking lounges, experience zones and workspaces!

Support cancer research

For every attendee, we’ll donate $5 towards cancer research or the Australian bushfire appeal.


This year Qualtrics X4 Sydney will be located at the International Convention Centre Sydney (ICC Sydney). The address is 14 Darling Drive, Sydney, NSW 2000, Australia.