what is best practice for repeating a survey for multiple events? | XM Community
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what is best practice for repeating a survey for multiple events?

  • 7 July 2020
  • 2 replies
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T
Userlevel 1
Badge +2

hi, I hope someone can advise.
Our charity frequently runs webinars and our web team surveys attendees afterwards to discover what they liked, didn't like etc. Typical cx.
To do this, they make a survey from a template and distribute it with an anonymous link to attendees. They don't change the survey. So far there are about 30 identical surveys, each relating to a different webinar in the past 6 months.
I'm keen to begin analysing this data on a regular basis, and need to join responses from these 30 surveys. Every time they run another webinar, I need to join the results to my data set. I'll probably use PowerBI for the analysis and visualisations.
My questions is, surely it is more effective to distribute the same survey after every webinar, rather than create a new copy? But then I'd loose the ink to the particular webinar the responses refer to.
This must be a common problem in cx surveys so I presume (hope) here is a best practice solution. I don't want to ask respondents to type in an answer giving the name of the webinar (some might forget, they'll give inconsistent names, so that would introduce data quality issues that need cleaning). Is there an automated solution using fields in the survey flow, for example?
Any comments or advice are appreciated.
Thanks


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Best answer by SaurabhPujare_Ugam 7 July 2020, 15:56

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SaurabhPujare_Ugam
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Userlevel 6
Badge +18

Hi TCA ,
Yes, you are correct asking the respondent to enter name of the webinar may give inconsistent results.
However, what you can do is, you can add an embedded variable at the start of the survey, lets say with name 'Webinar Name' and set the value of this variable based on the subject of that webinar.
By doing this, all the respondent who have taken the survey while you have added this variable will have consistent value under the 'Webinar Name' column in the data file.
Further you can just reset the value for this 'Webinar Name' variable based on your future webinars and publish the survey, that way all the new respondent will have appropriate values based on the webinar that they have attended.
Screenshot:
image.png

Best, Saurabh
T
Userlevel 1
Badge +2

Hi SaurabhPujare_Ugam , that makes perfect sense, thanks!

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