Combination of randomizers and branching (i.e., display) logic

mzielhuismzielhuis TilburgCommunity Member Qubie ✭

Combination of randomizers and branching (i.e., display) logic

Hi all!

First of all my apologies for a perhaps easy to answer question, but I am really not sure how to handle the following:

I am making an online experiment using a 2x2 design. Apart from setting up all questions (which I already did) I am now struggling with the randomization and branching in survey flow. There are two types of randomization I need to implement + there is branching logic affecting all of this:

  • There are three 'shopping tasks' which I already randomized using the randomizer and embedded data in order for respondents to receive the shopping tasks in a different order
  • Within these shopping tasks, respondents should be exposed to an ad with/without packshot and a webstore being similar/unsimilar. As I already used the randomizer for the task above I am not sure how to randomize this. Should this e.g., be within the randomizations I did above?
  • Lastly, I need to implement branching logic. Based on the chosen brand in the shopping tasks, the respondent will only see the ads and webshop corresponding to this brand. I thought of doing this easily in my survey using display logic, but for some reason I keep on getting errors.

So apart from the more specific problems, I am wondering whether there is a certain order I would need to tackle these problems in.

Again, sorry for the inconvenience, but I hope to receive some good help! Thanks :smile:

Best Answer

  • npetrov937npetrov937 London, UKCommunity Member - Trial User Guru ✭✭
    Accepted Answer

    Hi @mzielhuis ,

    If I understood correctly, you need the following:

    A participant sees all 3 shopping tasks in random order. Then for each shopping task, they are first asked about a brand of choice. Based on this brand, the participant then sees 1 random ad (with or without packshot) AND 1 random webstore (similar vs unsimilar).

    If so, then please see attached survey file. It's a nice combination of randomizers, groups and display logic (no need for branch logic).

    For future reference, if you have a similar problems it's always best to describe what you're trying to achieve and your key requirements as opposed to what features you want to use - there are lots of workaround for many designs.

    Hope that helps.

    Good luck!

Answers

  • mzielhuismzielhuis TilburgCommunity Member Qubie ✭

    Hi @npetrov937,

    Thank you for taking the time to help me out and also thank you for the tip regarding new problems.

    Kind regards,

    Maartje

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