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Discover the power of an agile market research program | Featuring Bank of Ireland

The biggest question in market research today is how organisations should conduct research during COVID-19.

In this session from Tim Farmer - our leading strategist in Europe - discover why fast, more agile research remains mission-critical. And how you ensure everything you do is appropriate for the times we live in.

Tim will be joined by Richard Waring, Group Insight & Customer Experience at Bank of Ireland Group. Bank of Ireland surveys 5 million customers a year - but measurement is only one side of the story. Insights go right to the top of the house, with Qualtrics dashboards used across the organisation. It means the bank can go from insight to action at speed, with employees across the business able to see and respond to customer issues in real-time.

During the session, Tim and Richard will deep-dive into the five elements of an effective research program in a post-COVID-19 world:

  • Fast and agile

  • Better value

  • Resilient

  • Action-driven

  • Simple

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Picture of <strong>Tim Farmer</strong>

Tim Farmer

EMEA Head of CoreXM Solution Strategy, Qualtrics

As part of our solution strategy team, Tim supports Qualtrics clients to get the very best out of the XM PlatformTM. With over 25 years experience in market research, Tim is enabling organisations across Europe to embrace agile insights solutions that deliver actionable and rapid benefits.

Picture of <strong>Richard Waring</strong>

Richard Waring

Group Insight // Market Research & Customer Experience, Bank of Ireland

Richard Waring and team lead on insights and market research across Bank of Ireland Group (Ireland, UK, EU and USA). Along with the bank’s Customer Experience team, they form part of the Chief Marketing Office.

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