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Discover the regional trends in Net Promoter® Score (NPS®) responses: the detail behind the numbers

Companies hang a lot on their Net Promoter® Score (NPS®). But did you know the scores people give are influenced by where they live?

To understand how NPS® responses vary from region to region, we carried out a global study. We asked 17,509 consumers across 18 countries two questions from the NPS® survey. We’ll be presenting the results along with advice about how to move your NPS program forward in this edition of our XM Exchange Forum.

You’ll find out:

  • How people from different countries respond to the NPS® question when they like and don’t like a company

  • Which countries are most likely to give favourable scores

  • Which countries are least likely to give favourable scores

  • Why scores vary so much between the countries with the most and least generous responses

  • How to move your NPS program forward

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Picture of Moira Dorsey

Moira Dorsey

XM Catalyst, Qualtrics XM Institute

Moira Dorsey is an XM Catalyst at the Qualtrics XM Institute. During her 20 years as an experience management researcher, advisor, and speaker, Moira has coached scores of leaders on how to find the sweet spot where customer needs, employee experience, business goals, and operations combine to produce great experiences that drive growth.

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